Wednesday, January 24, 2007

London, Hackney - Junk Mail trial results

Back in September 2006 I trialled the effectiveness of the sticker in Hackney letterboxes to stop unwanted leaflets entering residents' households. The story is here.

This Monday the results were published in the Hackney Today, here the story with me in the picture:

I must add that around 75% thought personally that the sticker worked, however some respondents confused direct mail junk mail with unwanted leaflets, and obviously these cant be stopped with the sticker, but by signing up to the Mailing Preference Service

Technorati Tags: waste minimisation

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