Wednesday, September 08, 2010

Sweden- IKEA goes for Reuse

Speaking of "Reduce, Reuse, Recycle", IKEA Sweden wants to make it easier for owners of old IKEA furniture to give it a second life. Against their own commercial interest, the company is offering a free online platform where sellers and buyers can find themselves, and they aren't even taking a cut of the transactions.

According to Peter Agnefäll, CEO of IKEA Sweden, the launch of the used furniture marketplace was a step in proving that IKEA is serious about its environmental stewardship. Members of the company's customer loyalty program, IKEA Family, can post and sell their items for free. Membership is free, and to that end, Agnefäll says the company does not expect to make any money from this service. He also expects the program to take some time, but in the long run, IKEA does not expect its sales to suffer.


Technorati Tags: waste minimisation

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