In an innovative, viral campaign called “Message in a Bag,” non-profit Tappening is selling bags made from 100% recycled plastic to raise public awareness about the impact of drinking bottled water over tap. Tappening originally planned to ship 1,000,000 plastic bottles to the CEO of Coca Cola to send a powerful message, but they decided against this strategy for carbon-friendly reasons. According to Take Back the Tap, the American bottled water industry burns over 17 million barrels of oil each year. What’s more, over 80% of plastic bottles wind up in landfills.Tappening's blue reusable totes sell for $49.95, with 100% of proceeds going to “the fight against bottled water.” On each bag is inscribed: "Made with 100% post-consumer recycled materials: yesterday's discarded bottles and yogurt containers." So even if you don't wear your heart on your sleeve, you can still wear your politics on your shoulder!
From Ecofabulous
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